Tag Archives: BEECRAZY

Group Buy Quarterly Round-up: Daily Deal Boomers Keep on Coming Pt 1 of 3

While it seems the daily deal sites in North America, Europe, and even as close as Singapore are under-going a consolidation period, it appears that more and more homegrown group buying sites are popping up in Hong Kong.  Is this kind of growth sustainable?  The quick answer to that would be “no”, but we know that the HK marketplace is quite a unique and resilient one.  I mean where else in the world (save for Tokyo) would you find so many people squished into such a tight little place; while playing host to a critical mass who idealize Western culture but are always a step behind?

Perhaps Hong Kong might be late to the daily deal industry, but let’s take a look at each of the important players to try to determine if the region’s group buying upswing will continue.

Aladindin (Languages: Chinese Only)  – Aladindin is a medium sized group buying site and is run by Topgo Technology Limited.  The majority of their deals are focused on products such as clothing, swimsuit, and leggings deals.  On average, one out of four deals that they offer is a discount on local fashion and it is rare to see any of their deals sell for over $100 HKD.

beecrazy

BEECRAZY (Languages: English & Chinese) – In North America, even the big dogs in the industry such as Living Social take a back seat to global deals giant Groupon.  However in Hong Kong, BEECRAZY is truly neck-to-neck with the Groupon machine.  Started back in mid 2010, we’ve watched them grow from a small website offering 20 daily deals a day, to a behemoth offering over 1,000 live deals.  They’ve been successful because they are able to tap into all the local markets, especially by using corporate merchants.  Their big marketing boosts have come from their ability to source everything applicable to the general HK public, from Broadway movie cinema deals to Hot Pot discounts at the most sought after restaurants.  BEECRAZY expects to bring its business to China and Macau for the next stage of their expansion.

buylabuyla

BuylaBuyla  (Languages: Chinese Only) – Opened in July 2012, BuylaBuyla is a small group buying website that offers a peculiar set of items to daily deal shoppers.  They usually have less than 10 live deals on hand, and what they offer can range from deals for Baby napkins to SD cards for your digital camera.

buynanaa

BUYnanaa (Languages: Chinese Only) – Buynanaa is a new daily deals site that has decided to jump into the foray.  Their differentiator is that they are offering many products with influences from nearby Asia such as Japan and Korea.  Much akin to BuylaBuyla and Aladindin, the price of the items that they sell are low, and rarely eclipse the $100 HKD mark.

cantongogo

Cantongogo (Languages: Chinese Only) – These guys are a super small group buying site and it is uncertain what their strategy is as they’re currently only offering 2 live deals.  However these 2 items are quite popular with the HK crowd in that one is for a moderately priced Coach handbag deal, and the other is for cheap ferry tickets to the nearby tourist destination of Zhuhai.  If they are able to source more deals like the ones that they have, they would actually have some staying power in the industry.  With Cantogogo, quality is not the problem, but quantity is what they need to work on.

couppie

Couppie (Languages: Chinese Only) – Couppie is one of the group buying sites in the upper echelon of HK when it comes to size.  On average Couppie boasts an average of 200+ daily deals and covers an ideal range of all categories from food & beverage deals all the way to travel destination discounts.  While the lack of an English platform hurts them, the main reason that holds back Couppie is the fact that their marketing efforts are questionable.  In my opinion it is hard to find Couppie being offered as a viable option for daily deals in areas where the Hong Kong group buying public are bound to look; and that is a real shame because with the right push, Couppie could be right up there with the best group buying websites in Hong Kong.

Join us next week as we profile more daily deal sites in Hong Kong – FunMart, FunShare, GoBuya, Groupbuyer, HoHoSale, and MamaIShop.

What are your experiences with the daily deal sites mentioned above?  Have you bought something from them and were happy?  unsatisfied?  Feel free to share your thoughts with us in the comments discussion!

The opinions, beliefs and viewpoints expressed by the author do not necessarily reflect the opinions, beliefs and viewpoints of Deals Hong Kong or any of its associated entities.

Ostrich Pillow – Best Group Buying Product EVER!

This is honestly the greatest product ever invented.  Have you ever been so tired that the only thing you’re able to do is sleep face first in a crouched sitting position?  Well if you’re like me, maybe you should learn to slow your pace down and get some real sleep, but for those who prefer to stroll through life a living zombie – I present to you The Ostrich Pillow!

Dream with Me Ostrich Pillow

This was available from BEECRAZY for 128HKD ($16.5USD).  Below are some of the actual marketing materials used ordered from normal to out-right perposterous…

The I’m very tired from writing in my diary so I need some sleep now.  This pillow will help shield the bright lamp shining directly about my head - OK, great!

ostrich pillow use #1   

The I waited until last minute to study, but now I’m very tired and give up.  I’ll just fail the exam tomorrow as long as I get to place my forehead on this wooden table - Hmmmm strange, promotes failure

ostrich pillow use #2

The I’m too tired to sleep like a normal person on the train.  Go ahead, go through my luggage and make sure you take my wallet while I’m entranced in my own mushroom head world - Yes that’s right, you too can be totally unaware of the outside world without ramifications

ostrich pillow use #3

This one is just ridiculous.  She’s obviously not even sleeping but prefers to wear an ostrich pillow while visiting famous landmarks.  Let’s forget the fact that she can’t see a thing, and might be arrested by the French police by looking like a lunatic.

ostrich pillow use #4

Personally I think they’re missing the one where it’s used to cover your face while robbing a bank.

 

 

Great Group Buy Deals vs Not-So-Great Deals – Vol 1

It’s Wednesday today, the furthest day from the weekend. It’s the day where your memories of last weekend are getting harder to recall and it’s the day where you feel this weekend can’t come soon enough. Well, what better way to get through the hump day than to get in on a great deal (okay, a few Martinis will also do the trick but this is a blog about deals, unless you plan on reading this with a few Martinis, in which case, carry on!)

$118 for a Golden Harvest Cinemas ticket and Snack Combo for 2! 2x regular 2D movie tickets PLUS a BEECRAZY Combo (1x mini popcorn+ 2x mini coke)! Limited offer! (Value up to $180)I love deals! It means getting something you want for less than you would have paid for it, or had to have paid because you just needed it. Either way, less money spent means more in your pockets. This is why I think Golden Harvest Cinemas Ticket Set from BEECRAZY is a pretty great deal. I know I’ll be watching a movie at the theatres at least once in the next 3 months and I’m 99.999% sure I’ll be getting popcorn when I’m watching the movie so why not take advantage of a group buy deal that gives me a discount for something I was going to pay full price on anyways?! 2 movie tickets, 2 drinks, and a popcorn for $118…sold!

A classic service: a spa pedicure and express manicure, in a classic salon: Om Day SpaFor the ladies, hump days call for relaxation and pampering (fine, everyday welcomes relaxation and pampering)! This is why the Spa Pedicure and Express Manicure at Om Day Spa from Twangoo also falls under the great deal category. It’s a quick and simple retreat out of the concrete jungle that Hong Kong can sometimes be and it won’t break your bank. You’re either already accustomed to this classic pampering service or you’re interested to try it out, and now’s the perfect chance. A 75-min pedi & mani for $260 is … whoops, sorry for cutting off there but I had to quickly complete the purchase for the deal.

$20000 CÉLINE Tri-Color Mini Luggage Handbag Olive ($25000 value)I wish I could say every group buy deal is that great but unfortunately, that’s just not the case. A classic example of a not-so-great group buy deal is CÉLINE Tri-Color Mini Luggage Handbag from Groupon. Sure, we love Groupon but the deal is $20,000! Not sure about the folks here in the Deals Hong Kong community, but the last time I checked, I didn’t see an extra $20,000 sitting miraculously in my wallet or hidden in between the crack the couch cushions. Am I the only one wondering if a $20,000 handbag is really that necessary? Even if you said yes, is it so necessary that it requires a group deal for it?

Well there you have it, the great deals today and the not-so-great deal. Cheer up – it’s only 2 days before the day before the weekend. See, when you say it like that, you’re almost there. Until next time, happy deal hunting!

To Bee or Not to Bee: BeeCrazy vs. Groupon

Setting a new online record, BeeCrazy has become one of Hong Kong’s most popular online group buying brands in the city. Similar to Groupon and other Hong Kong deals websites, BeeCrazy offers consumers deals from 40 to 90 percent off. This website has sold over 40,000 coupons, which equals millions of dollars of savings for consumers. Each day, there are up to four new deals for coupon-crazed users to get excited over. Similar to Groupon and Hong Kong’s deal sites, BeeCrazy’s deals include restaurant merchants, spas, and local activities. Even better, BeeCrazy offers deals on health care check-ups, war games, and more practical, everyday useful deals.

groupon vs beecrazyBeeCrazy has helped merchants in Hong Kong reach numbers they have not seen in close to 100 years. Their clientele has greatly improved – and people are saving money in return. They claim BeeCrazy is the best marketing campaign they have had in the history of their business. BeeCrazy is a sister site of YiYi Hong Kong Limited, a mobile location based service which offers mobile coupon-ing to consumers. This site has also taken Hong Kong by storm and helped elevate the popularity of BeeCrazy. Businesses are incorporating BeeCrazy in their business plans and using it to market new products. With bargaining and coupon-ing becoming the latest worldwide trend, BeeCrazy and Groupon are just a few of the group deal websites to sweep Hong Kong, but may be the largest.

Groupon was the initiator of this latest deal craze, mixing the words “group” and “coupon” years ago and offering services and products at huge discounts. Internet portals are even sprouting up to combine these over 900 group buying websites. But they are still unable to gain the popularity that Groupon and BeeCrazy have accumulated. All in all, these sites are enabling residents of Hong Kong to experience their city and do things they would never be able to do prior to the discounts. These sites claim that nearly 80 percent of their consumers are female with over 50 percent of them being single. Some of these sites wisely offer deals to local nightclubs and for haircuts and hairstyles. The sites gain more popularity as these users “like” them on their Facebook pages and suggest the deals electronically to their friends.