Tag Archives: group buying industry

Group Buy Quarterly Round-up: Daily Deal Boomers Keep on Coming Pt 1 of 3

While it seems the daily deal sites in North America, Europe, and even as close as Singapore are under-going a consolidation period, it appears that more and more homegrown group buying sites are popping up in Hong Kong.  Is this kind of growth sustainable?  The quick answer to that would be “no”, but we know that the HK marketplace is quite a unique and resilient one.  I mean where else in the world (save for Tokyo) would you find so many people squished into such a tight little place; while playing host to a critical mass who idealize Western culture but are always a step behind?

Perhaps Hong Kong might be late to the daily deal industry, but let’s take a look at each of the important players to try to determine if the region’s group buying upswing will continue.

Aladindin (Languages: Chinese Only)  – Aladindin is a medium sized group buying site and is run by Topgo Technology Limited.  The majority of their deals are focused on products such as clothing, swimsuit, and leggings deals.  On average, one out of four deals that they offer is a discount on local fashion and it is rare to see any of their deals sell for over $100 HKD.

beecrazy

BEECRAZY (Languages: English & Chinese) – In North America, even the big dogs in the industry such as Living Social take a back seat to global deals giant Groupon.  However in Hong Kong, BEECRAZY is truly neck-to-neck with the Groupon machine.  Started back in mid 2010, we’ve watched them grow from a small website offering 20 daily deals a day, to a behemoth offering over 1,000 live deals.  They’ve been successful because they are able to tap into all the local markets, especially by using corporate merchants.  Their big marketing boosts have come from their ability to source everything applicable to the general HK public, from Broadway movie cinema deals to Hot Pot discounts at the most sought after restaurants.  BEECRAZY expects to bring its business to China and Macau for the next stage of their expansion.

buylabuyla

BuylaBuyla  (Languages: Chinese Only) – Opened in July 2012, BuylaBuyla is a small group buying website that offers a peculiar set of items to daily deal shoppers.  They usually have less than 10 live deals on hand, and what they offer can range from deals for Baby napkins to SD cards for your digital camera.

buynanaa

BUYnanaa (Languages: Chinese Only) – Buynanaa is a new daily deals site that has decided to jump into the foray.  Their differentiator is that they are offering many products with influences from nearby Asia such as Japan and Korea.  Much akin to BuylaBuyla and Aladindin, the price of the items that they sell are low, and rarely eclipse the $100 HKD mark.

cantongogo

Cantongogo (Languages: Chinese Only) – These guys are a super small group buying site and it is uncertain what their strategy is as they’re currently only offering 2 live deals.  However these 2 items are quite popular with the HK crowd in that one is for a moderately priced Coach handbag deal, and the other is for cheap ferry tickets to the nearby tourist destination of Zhuhai.  If they are able to source more deals like the ones that they have, they would actually have some staying power in the industry.  With Cantogogo, quality is not the problem, but quantity is what they need to work on.

couppie

Couppie (Languages: Chinese Only) – Couppie is one of the group buying sites in the upper echelon of HK when it comes to size.  On average Couppie boasts an average of 200+ daily deals and covers an ideal range of all categories from food & beverage deals all the way to travel destination discounts.  While the lack of an English platform hurts them, the main reason that holds back Couppie is the fact that their marketing efforts are questionable.  In my opinion it is hard to find Couppie being offered as a viable option for daily deals in areas where the Hong Kong group buying public are bound to look; and that is a real shame because with the right push, Couppie could be right up there with the best group buying websites in Hong Kong.

Join us next week as we profile more daily deal sites in Hong Kong – FunMart, FunShare, GoBuya, Groupbuyer, HoHoSale, and MamaIShop.

What are your experiences with the daily deal sites mentioned above?  Have you bought something from them and were happy?  unsatisfied?  Feel free to share your thoughts with us in the comments discussion!

The opinions, beliefs and viewpoints expressed by the author do not necessarily reflect the opinions, beliefs and viewpoints of Deals Hong Kong or any of its associated entities.

DealStove – A Daily Deal Aggregation App for your Android

If there’s anywhere in the crowded daily deals market where one would argue there is room for growth, it would certainly be in the mobile space.  It was not long ago when we were all still busy playing Centipede on our clam-shell flip phones and walkie-talkie Blackberries.  Nowadays we cannot go a few minutes without checking Android notifications and Whatsapp messages on our smartphones.  So, what is the best way to clearly present daily deals and discounts to Android users on the go?  One app that does it right is DealStove’s daily deal aggregator.

New Deals Everyday

The first thing that DealStove does well is publishing timely and accurate info about the deals that come out every day.  On top of presenting the deals that are new every morning, the DealStove app further helps us find what we’re looking for by categorizing the offers into expandable drop-downs.  The New Deals section of the app makes for a great companion with that morning coffee, breakfast, or commute.  The app gives everyone a great a way to start the day, by being one of the first people to buy that great deal.  It’s also extremely useful for those popular deals that have a limited number of vouchers available.

DealStove New Deals Screen

DealStove New Deals Screen

The Public Has Voted – Top Deals

Probably the next most embarrassing thing to overpaying for something is to miss out on underpaying for it.  Well the DealStove app has you covered here as well.  With their Top Deals screen, we can easily see what the hottest deals are at the very moment, based on the number of people that have bought them.  You can be sure a discount at a popular merchant such as Tim Hortons or Starbucks will be at the top of this list.  By checking this list regularly, the avid shopper will be sure to own the moniker of being the best deal seeker among family & friends.

DealStove Top Deals Screen

DealStove Top Deals Screen

Clean & Easy Interface

No matter what screen you’re looking at, all the important information we need to make a smart buying decision is presented clearly on the interface.  The app also makes it easy for us to share a deal because if a deal is that good, we really ought to let others know about it.  The filtering by category, deal provider and free-text search functions are just the icing on the cake for an app that arms your mobile with the ability to go deal hunting wherever you are.

If you have an Android device handy, give this free app a try and see how it can help you save tons of dollars by getting into the daily deal frenzy.  The DealStove app is actually a descendant of the Deals Singapore app, and previously the Deals Hong Kong app, so be sure to give those a try if you are in those regions.

What do you think about the Deals Aggregation app?  Is there something that you think can be improved?  Feel free to post about it in the comments.

In Hong Kong, less Group Buying websites lead to more Aggregators

More and more daily deal aggregators are popping up, despite the lack of emerging key players in the market

Hong Kong skylineThe number of websites offering group buy or daily deals in Hong Kong is shrinking. In fact this trend is not only true for the financial hub of Asia, but worldwide as well. Industry experts are predicting a period of consolidation, where it is expected that only a handful of major players will emerge as sustainable businesses. Even though the number of Groupon clones has been dwindling, somehow there seems to be more and more deal aggregators as of late.

Algar Yeung, co-founder of one of the first group buying aggregators Deals Hong Kong provides insight into this phenomenon, stating that a successful daily deal site is still a lucrative and profitable business.

“We believe that many of these companies are indeed making money, and lots of it. With these businesses taking in anywhere between 30-60% of each deal voucher sold, it becomes a numbers game. As long as daily deal sites are willing to spend money to market to the masses, they should be able to reap the benefits from those generous margins,” Algar said.

As for the rising number of aggregators, he explains it as a result of a maturing industry that is always in need of a place for users to consolidate and disseminate information.

“In Hong Kong, the number of total players in the industry is decreasing, while the number of key players remains the same. We are also seeing an increase in the number of high quality deals that are offered by these key players. Deal seekers will always appreciate a place where they can save money more quickly and effectively,” he continued.

Group buying has always been a hot topic with its share of naysayers and doomsday predictions. Carefully looking into the actual data reveals that it if run properly, it can be a viable and sustainable business. Through its first years of inception, many start-ups have haplessly jumped into the fray, looking to make a quick buck. What we are seeing now is not a shrinking market, but a weeding out of the pretenders; where daily deals sites that are willing to invest in the right leadership, marketing, and deal sourcing are outlasting the ones that are not.

For more information or insight on the group buying/daily deals industry, please e-mail enquiries@dealshongkong.com