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Hong Kong Group Buying: Beauty or Bust?

You’ve always been taught that if something is too good to be true, it probably is. But, as more than 40 group-buying websites in Hong Kong alone are sprouting up, we are starting to see that this is not the case after all. And leading the deal pack is Groupon.hk, clinching 62 percent of the market share. These websites feature a daily deal which is only vaiid if the minimum number of purchasers is met. A popular daily deal is the beauty deals – where a girl can score a $150 massage for just $50, for example.

So how does the Hong Kong Group Deals website benefit?

These websites attract merchants by offering them new customers and publicity at zero risk. Their company is showcased on a daily deal as a featured merchant in the Hong Kong area. On the other hand, customers get to indulge in great deals they would normally not be able to afford. Some of these websites claim to try out everything they feature to better understand the product or service and ensure it meets quality standards.

What exactly is group buying?

Not only is group buying becoming extremely popular in Hong Kong, but all over the world. In order to get a good deal on Hong Kong facials, for example, would get together and buy from that seller to receive a bigger discount. The seller benefits because they end up with a large group of customers at the same time, offsetting the discounts. In the end, group buying is essentially the same as buying in bulk.

Do these Hong Kong Beauty deals expire?

Typically, you have around 6 months to a year to redeem your deals for the beauty services. Most of these companies send out complimentary emails reminding you of your approaching expiration date.

Can you use the deal in separate visits?

If you do not redeem the full value of the beauty deal in one visit, the remaining value is lost. These deals are all for a one-use trip only.

In the end, Hong Kong Groupon and other group buy website deals can be up to 91% off the face value of the beauty service or product. This alone is reason enough to purchase the daily deal. Although, it is proven that more and more consumers are purchasing unnecessary products or services, just to avoid missing out on a phenomenal deal. Additionally, if you forget to use one of your many accumulated deals by the expiration date, you are the one at a loss, not the merchant. Plus, keep in mind that you are restricted from redeeming the deal over more than one visit. So, if that facial you have been lusting after costs more than the group buy deal amount, you end up shelling more out of your pocketbook.